The consulting firm aims to empower businesses to improve their strategies into impactful results. With exceptional skills in business strategy, marketing, sales operations, and more, the experts in the respective fields offer tailored solutions to drive measurable success and promote long-term growth.
The leadership team consists of professionals with extensive experience, including holding CXO-level roles across a wide range of industries. Their industry knowledge enables them to craft solutions that directly address each client’s unique challenges, ensuring the most effective and customised approach for optimal outcomes.
Vineet Trakroo, CEO of Evolution Strategy Advisors LLP (ESA), uncovers growth opportunities within organisations by leveraging advanced data analytics and insights gathered from internal influencers. ESA’s proprietary tool, successfully implemented in over 100 projects, allows efficient identification of barriers and provides actionable solutions.
He uses world-class frameworks such as OKR (Objectives and Key Results), which is widely adopted by leading global tech companies, to drive cultural adoption and ensure seamless execution within organisations.
Vineet’s ESA is unique for its leadership and execution, with managing partners offering cultural sensitivity, industry expertise and practical experience. Former CXOs and ESA consultants excel in navigating complex environments, aligning strategy with execution, overcoming obstacles, and delivering tangible results. They provide tailored strategies and hands-on partnerships for sustainable success.
Developing Effective Growth Strategies for Businesses
Vineet’s career journey reflects his progressing aspirations, shaped by his educational background and experiences. With a degree in electrical engineering, he had several career options in research, development and management. Growing up with a father in the textile industry, he was naturally drawn to a management path, focusing on marketing and sales.
He began his career in 1990 as a Management Trainee at Voltas and later worked in sales roles at Voltas and ABB. After earning an MBA in Marketing from Jamnalal Bajaj Institute, he transitioned into leadership roles in FMCG, gaining over 22 years of corporate experience.
A pivotal meeting with Dr. Ram Charan in 2012 inspired Vineet to leave the corporate world and help companies grow. In 2013, he founded ESA to assist organisations with untapped potential, offering growth strategies driven by systems, strategy and data. He aimed to empower companies to compete effectively in a data-driven business environment.
Leveraging Team Experience for Growth
In 1995, Vineet decided to transition from B2B industrial products to B2C, a rare move at the time. This decision led him to a leadership role at Postman Oils, one of India’s oldest companies, founded in 1908. Joining as Head of Sales and Marketing, he faced a team with a mature employee profile, where many were older than him.
Despite Postman Oils’ traditional culture and practices, he embraced the challenge of driving change. Instead of confronting established wisdom, he leveraged his colleagues’ experience to promote growth. By achieving small wins, he created a culture of success that made the process of transformation smoother and more effective.
The Impact of Integrity on Professional Growth
Vineet’s core values—truthfulness, transparency and hard work—have played a fundamental role in his professional success. These values have helped him build strong, trusting relationships with colleagues, bosses and clients.
With 80% of his company’s business being repeat business from existing clients and many of these clients being longstanding relationships, his commitment to these principles has been instrumental in driving the company’s growth.
By developing trust and maintaining a transparent approach, he has not only strengthened his relationships but has also contributed to the continued success and expansion of his client’s businesses.
The Key to Sustained Creativity
After leaving the corporate world, Vineet has had the opportunity to work for himself, focusing exclusively on what he loves. His profession has become his passion, and he finds joy in his work, which often feels more like play.
However, he recognises the importance of taking breaks and recharging. He understands that his role requires him to find new and innovative solutions to complex business challenges, a task that demands both creativity and energy.
Developing a Leadership Style Based on Strong Values
Vineet’s parents, especially his mother, played a significant role in shaping his values and vision. Throughout his career, he is drawn inspiration from the leaders he has worked with, particularly JRD Tata, whose leadership and values led him to choose the Tata Group and Voltas as his first employer.
His work with iconic companies like Tata Motors, Titan, Pepsi, Abbott, and Pfizer further influenced his approach. These organisations, with their high standards and strong values, have shaped his work style, constantly reminding him that facilitating growth requires aiming to exceed the benchmarks set by such institutions.
Exploring New Opportunities for Continuous Learning
Vineet is a self-learner who actively seeks opportunities to learn and understand best practices across industries. He believes that his role is to cross-pollinate ideas from one industry to another, promoting growth and innovation.
By playing to his strengths, Vineet guides his clients to do the same, helping them leverage their unique capabilities for success. He firmly believes that nothing succeeds like success and this mindset drives him to continuously explore new ways to achieve and exceed goals.
Ensuring Team Integrity and Excellence
Vineet leads a small team of highly experienced professionals in the advisory business. The team brings a wealth of collective experience across various industries and challenging situations.
When adding new members to the team, he places great emphasis on aligning both work-related and personal values. This ensures that the team remains cohesive and continues to operate with a shared commitment to excellence and integrity.
The Role of Leadership in Driving Growth
Vineet and his team aim to influence as many companies as possible to drive growth. They believe that growing an organisation creates wealth not only for the promoters but also for the employees.
When a company grows, the industry grows as well. This growth, which Vineet and his team help to develop, has a far-reaching impact, contributing to the overall prosperity of the nation and generating greater wealth for all.