Prime Highlights:
- Instagram has reached 3 billion monthly active users, joining Facebook and WhatsApp in the 3-billion-user club.
- Meta CEO Mark Zuckerberg celebrated the milestone, calling it an “incredible community” built on the platform.
Key Facts:
- Meta now reports 3.48 billion daily active users across all its apps as of July 2025, slightly above analysts’ expectations.
- Instagram was acquired by Meta in 2012 for $1 billion and has grown into one of the world’s most popular social media platforms.
Key Background:
Instagram has reached a remarkable milestone, now boasting 3 billion monthly active users, Meta CEO Mark Zuckerberg announced on Wednesday. This milestone puts Instagram in the same league as Meta’s other top apps, Facebook and WhatsApp, which also passed 3 billion users earlier this year.
Zuckerberg shared his excitement on Instagram, saying, “What an incredible community we’ve built here,” showing how many people use and enjoy the app.
The last time Meta reported Instagram numbers was in October 2022, when the company had 2 billion monthly users. The app has since expanded rapidly and has become a favorite in most countries. Meta bought Instagram in 2012 for $1 billion, and it has become one of the world’s most used social media platforms.
Meta has adjusted how it reports user data in recent years. In April 2024, the company announced it would no longer provide monthly and daily active user numbers for Facebook and its sibling apps every quarter. Now, Meta shares the total number of daily users across all its apps every quarter. By July 2025, this number reached 3.48 billion, a bit higher than the expected 3.45 billion.
Instagram reaching 3 billion users shows that Meta continues to be a strong leader in social media. Zuckerberg had previously stated that the Facebook app had “more than 3 billion monthly active users,” while WhatsApp reached the same threshold earlier this year. Instagram, Facebook, and WhatsApp together give Meta a big global presence.
The development of Instagram is not only about the number of users but also about additional opportunities to advertise and do business. According to experts, this indicates that Instagram can continue attracting and retaining users despite intense competition.
As Instagram keeps growing, it will stay an important part of Meta’s plan, helping people connect and creating business opportunities worldwide.