Prime Highlight
- Google has introduced a new shoppable AI-driven discovery feedto its Doppl try-on app, transforming it into a more interactive e-commerce experience.
- The update reflects a broader industry shift toward AI-only, short-form video shopping, following similar moves by OpenAI and Meta.
Key Facts
- The feed allows users to browse AI-generated videos of real clothing itemswith instant access to purchase links, based on their in-app preferences and interactions.
- The feature is rolling out to iOS and Android Doppl users in the U.S., ages 18+, offering a direct path from outfit discovery to purchase.
Background
Google announced on Monday that its experimental AI try-on app Doppl is getting a new shoppable discovery feed, marking a fresh push into AI-driven e-commerce. The feature will allow users to browse AI-generated videos of real clothing items and instantly access shopping links, turning the app into a more interactive and purchase-friendly platform.
The company says the feed aims to help users discover new outfits and virtually test them on their digital avatars. Recommendations in the feed are based on the preferences that users share with Doppl and the products they engage with inside the app. Almost everything shown is shoppable, offering a direct path from discovery to purchase.
The design of the feed reflects the growing influence of short-form video culture. Platforms like TikTok and Instagram have made scrolling video feeds a common way to discover and buy new products. However, unlike influencers on those platforms, Doppl’s feed relies entirely on AI-generated content. Google believes the format will still appeal to users who are now familiar with AI-assisted shopping tools.
AI videos are already central to Doppl’s experience. The app can take static try-on images and convert them into short AI-generated clips to show how clothing might move and look in real life. Google says this helps users make better decisions when choosing outfits.
The discovery feed is now rolling out to Doppl users on both iOS and Android in the U.S., restricted to people aged 18 and above.
The shift toward AI-only content is gaining momentum across the tech sector. In September, OpenAI launched Sora, a social platform built entirely around AI videos. Meta has also introduced “Vibes,” a short-form AI video feed in its Meta AI app, reflecting a broader industry trend toward algorithm-driven visual shopping experiences.