Prime Highlights :
- Santos said Asurion operates on a no-surprises philosophy, anticipating risks through strict compliance, ISO certifications, and globally aligned risk registries.
- The company is exploring expansion into customer solutions and insurance services beyond its current repair and manufacturing focus.
Key Facts :
- Asurion Philippines began in 2009 with one facility and now runs a six-location network serving Asia-Pacific, the US, and Europe.
- The company relies on FedEx for logistics, citing its dangerous goods capability and 24/7 support as critical to its global operations.
Background :
Asurion Philippines is scaling its role in global electronics repair, manufacturing, and customer support by building operations around a culture of preparedness. The company, which started in 2009 with a single facility, now runs a six-location network serving markets across Asia-Pacific, the United States, and Europe.
Its Philippine-based operations integrate business process outsourcing with electronics repair and manufacturing, differentiating it from many of its Filipino competitors. Its products include electronic goods made using imported raw materials and processed at its factory in Calamba, Laguna. Operations run 24/7, including weekends, to meet global demand.
Transportation Manager Dindo Santos said the company’s approach centres on anticipating risks rather than reacting to them, stressing that there should be no surprises and that the company must always stay prepared, even for the unexpected. Such thought processes have made it easier to implement stringent compliance systems, risk registries aligned with international standards, ISO certificates, and accreditation programs such as the Customs Trade Partnership Against Terrorism and Authorized Economic Operator Programs.
Asurion Philippines manages its logistics operations through its partnership with FedEx, which Santos describes as a company that provides expert services for dangerous freight and delivers efficient services with 24-hour customer assistance. Santos emphasized that if a problem arises at night, it cannot wait until morning.
Looking ahead, the company is exploring expansion into customer solutions and insurance-related services. Santos said the goal is to grow beyond repair and manufacturing into anything the company is capable of delivering. Long-term strategy rests on compliance, stronger partnerships, and continued capability building.