Prime Highlights:
- Apple has launched new MacBook Pro, iPad Pro, and Vision Pro models with the faster M5 chip.
- The new devices are available for pre-order now and will go on sale starting October 22.
Key Facts:
- MacBook Pro starts at $1,599, the 11-inch iPad Pro at $999, and Vision Pro at $3,499.
- iPad sales reached $6.58 billion in the June quarter (down 8% year-over-year), while Mac sales were $8.05 billion (up 15% year-over-year).
Key Background:
Apple has unveiled new MacBook Pro, iPad Pro, and Vision Pro models with the M5 chip for faster performance. The announcement on Wednesday is part of Apple’s yearly product updates, coming just before the holiday shopping season.
The updated MacBook Pro models start at $1,599, while the 11-inch iPad Pro begins at $999. The new Apple Vision Pro, which comes equipped with a Dual Knit Band, is priced at $3,499. These devices are now available for pre-order in most markets and will officially go on sale starting October 22.
Apple usually follows its September release of the iPhone 17 and Apple Watch Series 11 with new products in October. This timing comes before its biggest sales period in December, driven by holiday shopping. Analysts expect a strong sales performance, especially with the first full quarter of iPhone 17 availability.
iPads and MacBooks earn less than iPhones but are still important for Apple. In the June quarter, iPad sales were $6.58 billion, down 8% from last year because of strong sales when the previous iPad Pro was released. Mac sales, meanwhile, rose 15% year-over-year to $8.05 billion, reflecting continued demand for Apple’s laptops, including the earlier release of the MacBook Air.
The Vision Pro headset, Apple’s newest wearable, is bundled with other products like the Apple Watch and AirPods in the company’s wearables category. Vision Pro sales are still low, but Apple is moving into mixed reality and new technology. With faster chips and new devices coming before the holidays, Apple could see strong sales. Experts are also keeping an eye on prices, supply, and possible tariff effects.
These new products help Apple improve its lineup and prepare for a busy holiday season.