Prime Highlights:
- Lamborghini will cancel plans for its fully electric Lanzador supercar, citing weak customer demand for battery-only sports cars.
- The company will instead focus on plug-in hybrids, aiming to offer every model as a hybrid by 2030 while continuing petrol engine production where feasible.
Key Facts:
- Lamborghini reported record global deliveries of 10,747 vehicles in 2025, driven by strong sales of the Revuelto and the plug-in hybrid version of the Urus.
- The decision reflects customer preference for the performance and sound of combustion engines, while hybrids balance lower emissions with driving excitement.
Background:
Lamborghini has decided to cancel plans for its first fully electric supercar and will instead focus on plug-in hybrid models, saying demand for battery-only sports cars remains weak among its customers.
Chief executive Stephan Winkelmann said the company will not move forward with production of the Lanzador electric concept unveiled in 2023. He noted that interest in electric supercars among buyers is “close to zero” and that heavy investment in such models would not be financially sensible.
The Italian brand will now build its future range around plug-in hybrids, combining electric boost with traditional combustion engines. By 2030, every Lamborghini model is expected to be offered as a hybrid. The company also plans to continue producing petrol engines for as long as regulations and demand allow.
Lamborghini said its hybrid strategy has already delivered strong results. The carmaker reported record global deliveries of 10,747 vehicles in 2025, supported by high demand for the Revuelto hybrid supercar and the plug-in hybrid version of the Urus SUV. The Temerario hybrid, launched last year, means all current models now have electrified options.
The company, owned by Audi under the Volkswagen Group, said Europe remains its largest market, followed by the Americas and Asia-Pacific.
Winkelmann said many sports car buyers still want the sound and emotional feel of a combustion engine, which pure electric models cannot yet match. He added that hybrids offer a balance between performance, lower emissions, and driving excitement.
The move marks a shift from Lamborghini’s earlier plan to introduce a fully electric model later this decade as part of a €1.5 billion electrification investment.
Despite the change, the company said it remains committed to reducing emissions through hybrid technology and innovation, while continuing to deliver high-performance vehicles that meet customer expectations.