Prime Highlight
- Apple has chosen Google’s Gemini technology to power its upcoming artificial intelligence features, marking a strategic shift as it looks to accelerate its AI capabilities.
- The partnership aims to deliver more advanced, AI-driven user experiences, including a long-awaited upgrade to Siri, while maintaining Apple’s privacy standards.
Key Facts
- The multi-year agreement will use Google’s Gemini models and cloud infrastructure, is non-exclusive, and could cost Apple around $1 billion, according to sources.
- Apple plans to launch a more personalised version of Siri later this year, with reports indicating a possible spring release.
Background
Apple has officially selected Google’s Gemini technology to power its upcoming artificial intelligence features, including upgrades to its voice assistant Siri. The two companies confirmed the partnership in a joint statement, saying Google offered the strongest foundation for Apple’s future AI systems.
After careful evaluation, the companies concluded that Google’s technology offers the strongest platform for Apple’s Foundation Models. They added that the deal will unlock new AI-driven experiences for Apple users.
Sources familiar with the matter said Apple could pay Google around $1 billion for access to its models, though neither firm has shared financial details. The partnership will run for several years and will use Gemini models along with Google’s cloud systems. The deal is not exclusive, allowing Apple to continue exploring tools from other AI companies.
Apple had earlier tested technology from rivals such as OpenAI and Anthropic before choosing Google. This move shows a change for Apple, which usually depends on its own hardware and software.
The tie-up comes as Apple faces criticism for lagging behind competitors in the AI race, especially with Siri. While Apple launched “Apple Intelligence” in 2024 to add features such as photo search and notification summaries, users have waited for a major Siri upgrade. A company spokesperson said a more personal version of Siri will launch later this year, with reports pointing to a spring release.
Apple said it will keep its privacy standards intact, with most AI tasks handled on-device or through tightly controlled systems.