Prime Highlights-
- Simply Business launched an insurance app inside ChatGPT to help small businesses get quick insurance quotes in the UK and US.
- The company said the tool simplifies the insurance process by giving users instant indicative pricing within a chat interface.
Key Facts-
- Simply Business is a digital insurance broker that focuses on small businesses and landlords.
- The app is integrated into OpenAI’s ChatGPT App Directory and connects users to the company’s insurance marketplace for final purchase.
Background-
Simply Business has launched a new insurance app inside ChatGPT, marking a major step in its use of artificial intelligence for small business services. The digital broker said the app will help small firms in the UK and US get insurance quotes directly within ChatGPT, making the process faster and simpler.
The company said the app is the first of its kind for small business insurance in the UK. It is built into OpenAI’s ChatGPT App Directory, which allows third-party apps to run directly inside conversations. This system lets users access services without leaving the chat platform.
Small business owners can receive an indicative insurance price by entering basic details such as trade type, annual turnover, years in business and postcode. After this, users are directed to the Simply Business website to complete the full quote and purchase process.
The company said the app connects securely to its pricing engine and focuses on safety, privacy, and reliability. It also launched a US version of the app for micro and small businesses. In both markets, the tool acts as an entry point to the company’s wider insurance marketplace.
Simply Business said the launch is part of its wider strategy to use artificial intelligence across the insurance journey. The company aims to meet customers on platforms they already use and simplify how they search for and buy insurance.
Industry observers said the move reflects a wider trend where insurers use new technology to improve customer service, underwriting and distribution. Studies show that many insurance companies are increasing investment in advanced tools to improve efficiency and reduce costs.
The launch highlights the growing role of AI in everyday financial services and its expanding use in digital insurance platforms.