Prime Highlights:
- Apple warns iPhone users to delete a best-selling app because of data-monitoring problems.
- The warning is against the use of third-party cookies by Google Chrome, which compromises user privacy.
Key Facts:
- Apple’s Flock video demonstrates the risk in Chrome tracking.
- The video is compared to Safari privacy settings, and users are encouraged to switch.
Key Background:
Apple’s warning comes as concern is being raised increasingly over data tracking in top web browsers. Google Chrome has been at the center stage for ongoing third-party cookie usage, which allow advertisers to track users’ web surfing data. Third-party cookies track people’s activity on sites and can leak information such as money details or individual preferences. Apple, meanwhile, touts its inbuilt browser, Safari, as being privacy-focused with Intelligent Tracking Prevention that restricts advertisers from tracking individuals.
The battle for data privacy is being led with consumers realizing the surveillance threat that their data poses. The world’s most popular web browser, Chrome, has been criticized over the use of third-party cookies as Google jumped into the fray early to sunset the same. Even though Chrome remains starkly popular on account of its swiftness and cordiality with sites and apps, privacy users are encouraged to test other browsers that prioritize security as the number-one priority for private information.
As privacy grows the way of the digital world, one must be more particular with browsers and applications. Using privacy-focused services such as Safari, Firefox, or DuckDuckGo holds your information safe from unwanted exposure and spying. Apple’s message is a piece of its bigger picture to set stronger privacy measures for users, where they get to have greater choice over controlling their data in a more networked world.
