Prime Highlights :
- Maruti Suzuki’s media business worth around ₹1200 crore has gone on pitch.
- The company increased advertising and sales promotion spending during the last financial year.
Key Facts :
- Maruti Suzuki is India’s largest passenger vehicle manufacturer.
- The company recorded vehicle sales of 2.23 million units during the financial year ended March 2025.
Background :
Maruti Suzuki has started the process for its media business account, estimated to be worth around ₹1200 crore, according to industry sources. The move comes as the automobile company continues to increase spending on advertising and consumer outreach amid rising competition in the passenger vehicle market.
According to the company’s latest annual report, Maruti Suzuki spent ₹1,127.5 crore on advertising and ₹615.1 crore on sales promotion activities during the financial year ended March 2025. The combined sales and marketing expenditure stood at ₹1,742.6 crore, compared to ₹1,558.1 crore in the previous year.
The company increased its advertising budget by more than ₹86 crore, while spending on sales promotions rose by nearly ₹98 crore compared to the previous year. The higher spending supported brand campaigns, festive promotions and customer outreach across markets.
The company’s marketing campaigns supported several vehicle launches and refreshed models, including the Epic New Swift, Baleno Regal Edition and Grand Vitara Dominion Edition. Promotional activities around green mobility and hybrid vehicles also remained a major focus during the year.
The increased spending came during a challenging period for the domestic passenger vehicle market, which saw limited growth. Automobile companies increased promotions and customer offers during the summer months and election period to maintain buyer interest and support sales growth.
Maruti Suzuki recorded vehicle sales of 2.23 million units during the year. The company also expanded its presence in non-urban markets by adding 372 new sales outlets. WPP Media currently handles the company’s media business.