Prime Highlights-
- Hyundai Motor Group scales AI transformation through H Chat Pro and enterprise-wide digital groundwork.
- Company builds unified data and collaboration systems since 2019 to power AI-driven decisions.
Key Facts-
- H Chat Pro gives employees secure access to ChatGPT, Gemini and Claude since 2025.
- Global One Data Pipeline links research, production, quality and sales data across the group.
Background-
Hyundai Motor Group outlined its digital transformation and AI transformation journey, walking through key achievements and future plans at the Hyundai Motor Group AX Achievement Showcase, held at its Seoul headquarters.
The event traced how the company built a foundation for AI transformation through digital transformation efforts running since 2019, while outlining the next phase of its enterprise-wide AI push.
As the mobility industry shifts from a manufacturing focus toward one shaped by data and software, the company has steadily strengthened its digital groundwork and now moves to scale AI transformation across the organization.
Eunsook Jin, President and Head of the ICT Management Division, said AI stands as an important technology but ultimately functions as a tool that companies must put to use.
She added that the real differentiator lies in how fast an organization grasps new technologies and turns them into a competitive edge, noting that Hyundai Motor Group continues to expand AI transformation by weaving AI and other intelligent technologies into its digital transformation work.
Hyundai Motor Group’s AI groundwork goes back to 2018, when Executive Chair Euisun Chung set a goal for the company to outpace IT firms on IT capability itself.
By 2022, the group brought in JIRA, Dooray and Confluence to bring order to project tracking and knowledge sharing, paired with Microsoft 365 for unified cloud collaboration that reached even R&D teams handling autonomous driving and hydrogen work. The company then built its Global One Data Pipeline, connecting data across research, production, quality and sales.
Building on this base, Hyundai Motor Group now drives AI adoption through H Chat Pro, its proprietary generative AI platform giving employees secure access to tools including ChatGPT, Gemini and Claude, now open company-wide since 2025 for tasks spanning document creation, data analysis and software development.